Casuals by Steve Madden - summary Essay Example | Topics and Well Written Essays - 750 words

Casuals by Steve Madden - summary - Essay ExampleThis is one of the reasons as to why casuals came into the grocery store. They see to it that the heel is folded into a flat when it is not needed (Simmons 1). SWOT Analysis The product has concentrated on several factors that have ensured it has actively and wholly penetrated the market. It has paid heed to its strengths in the fashion diligence. The strengths include localise oriented approach for the customers, community and their employees. In relation to their employees, the company has ensured that they have the space to conduct their activities in the company. This ensures that they come with new strategies for the company, ensuring maximized profits (Simmons 1). They give back to the community as part of their corporate neighborly responsibility and this augurs well with the community that surrounds them. As for their clients, they have created this classic yet comfortable lifestyle that some(prenominal) ladies have crav ed for in the fashion industry. The aspect of versatility and convenience is an added advantage as the shoe asshole be used for any occasion. This has led to the fact that many clients ar aware of the shoes instauration and they love it. One of the major weaknesses noted lies on the limited style ranges of the shoe. This is because of the limited capacity to comprise different shoe ranges into the specific design in question. Another weakness is pegged on the fact that issues of overture are limited to retail and online stores. This reduces the stores general revenue collected. The opportunities for the product lie in the broad market segment that is targeted by the product. The population of women who are looking for elegant style and comfort provide a wide array of potential consumers. The fact that the convertible shoe is new in the fashion industry creates the platform that many consumers will want to sample the new product in the fashion line. The founding is threatened b y competitors from other shoe companies. The companies are either adopting the same strategy or incorporating trustworthy aspects and features that are giving the company a run for its money. The fashion industry is a very maverick industry (Kotler 12). The issue of economic and fashion trends are constantly hampering the way that the company plans to meet its forget me drug goals and objectives. These are the two threats to the creative innovation of elegant but stylish shoes that have been brought into the market. Segmentation, Targeting and location The product has segmented the market based on the concentrated marketing strategy. This is the strategy that ensures that each and all(prenominal) aspect of the market is segmented and dealt with. It has concentrated on women and their willingness to spend to access the product. This is based on demographic segmentation. The market has also segmented based on the ability to arouse the risk taking spirit of many in the fashion i ndustry. This forms the psychographic aspect of independent women who love to take risks at each and every point. The benefit oriented segmentation approach is based on the women who know the benefits of wearing a heel at the right time and getting comfortable when they need to. This is without the excess baggage of carrying an additional couple up of shoes. This segmentation works hand in hand with the geo demographic segmentation. This is the specific one that targets the specific women who are in the profile areas. They include the women in