Looking At The Roles Of Media Media Essay

Looking At The Roles Of Media Media EssayMedia is described today as the quarter pillar of state, the more violenceful is its media for its global seismic disturbance as unvarnished from BBC, CNN and magazines like Times and Newsweek. The Western media has tremendous impact in cause opinions, popularizing western values and their whole life style in the instauration. short sleep once said,Four hostile newspapers argon more to be fe atomic number 18d than a thousand bayonets.The media, with specific reference to the collective entity of newspapers, radio, television and the Internet, play a very important voice in theme instruction. National development involves changes in a nation aimed at ameliorate the semipolitical, economic and kind lives of the people. In National development, the media particularly abides in areas of democracy and good governance, political transparency, foreign policy and human rights. The real watch of the media in national development depends o n the media itself, the societies in which it operates and the audience it reaches. None of these factors are the homogeneous everywhere, at all times, or under all conditions. The media in dictatorships, for example, are not likely to exercise the same make for as those in democratic societies. Even among similar types of government, other factors, such as technology, the shoot for audience and the message, may influence the extent of media impact in the society.As the Fourth Estate, it provides checks and balances on the activities of the three arms of governmentAs agenda-setters, they influence the issues on cosmos agendaAs gatekeepers, they decide what tuition gets to the humankindAs watchdog, they represent the interests of the people against powerful interestsAnd as for multipliers, they add to the charge effectiveness of military commanders.In military operations, on one mint the media is capable of building public opinion (e.g. Kargil) but it can withal undermine p ublic support by emotional coverage (e.g. Vietnam, Somalia). development is power. Media can be use as a weapon against the resistance as a tool of propaganda, carrying out psychological operations for instigating public dissent against their government, dividing the enemy and countering enemy propaganda. If used prudently, media is indeed a ramp Multiplier as it builds public opinion. In the words of Abraham Lincoln universe opinion is everything. With it nothing can fail, without it nothing can succeed.Moreover, the more acute media coverage is on national disasters, the more relief materials and funds are made available by donors (e.g. India, Mozambique). In public health, media campaigns immensely contribute in the reduction of diseases, such as AIDS, SARS, leprosy and preventable children diseases (as demonstrated in Uganda, Thailand, India, Nepal and Brazil).Media strongly influences the direction of foreign policy (e.g. US policy on Bosnia and Somalia). In internal confli ct situations, the media acts as an instrument of peace bestow to nation-building (e.g. post-Apartheid South Africa), but as potent force, in wrong hands, it is also capable of fuelling divisiveness and violence (e.g. Rwanda).How the media plays its role is a matter of critical importance. Where the media watch over the role in the face of professionalism, truth, fairness and justice, then the society immensely benefits, but where the media become selfish in pursuance of mainly gain and personal gains, then the society is at a disadvantage.For the media to play whatsoever meaningful role in national development, it mustiness be dispense with and independent. Free press is one of the built-in mechanisms in democracy, designed to scar destructive and disruptive attitudes the more the freedom of media in society, lesser the corruption. Secondly, affirm of the media by a few individuals, corporations or governments is inimical to the medias ability to efficaciously carry out th eir role. Thirdly, to succeed in their role, the media must be professional. bleached attitude, sensationalism, propaganda and distortions, negatively affect the contribution of the media in national development. Freedom of the media must therefore go along with responsibility.The newly unshackled Pakistani media lacks this smell of responsibility. Even the best of pro-people government policies are criticized and facts distorted for the sake of criticism. Pakistani press and electronic media are faced with shortage of professional reporting, pitiful resources, lack of investigative skills and modern technology. National Media, on the other hand, is used as a mouth piece by every academic session government.Indias go global mantra with more professional and material resources is having damaging impact on Pakistan. The perceived threat can be countered by improving the performance of our own media so that a balance could be created in the minds of the knockouts. Projection of tr uth is essential to gain credibility so that the viewer does not feel the urge to seek it elsewhere.Moreover, the media must take sight of national auspices and the welfare of the people. Ownership of the media should be spread to keep off the monopoly of a few, powerful individuals, corporations or governments. Transmission of violent materials should be controlled to let down negative influence on the society.The effect of media on national security decision-making is significant. There is no doubt of its influence and based on the information provided within this record, there can be no doubt of its power and effect on national security decision-making. It has emerged as a feasible element of power. Modern technology has revolutionized the mass media especially the electronic media. date the improved communication and transportation systems accelerated the process of accessibility and hindrance of the stories for radio and press, the television made media-men sufficiently powerful to considerably influence the policy formation, campaign processes, issue developments etc. In third world countries the television enjoys much more power than in the developed countries. It has been perpetually capturing attention and increasing the size of audience. Perhaps thats why it has become closely a rule in Third world countries to retain sail through control over this aspect of mass media.The regional and global outreach of Pakistani media is negligible and is abysmally behind the media of our hostile neighbor, which continues to carry out its demonizing Pakistan propaganda. The Pakistani media has to face the challenged posed and take it as opportunity by rewriting its policies and updating its material and human resources to play a proactive role to project and promote Pakistan.