Marketing Strategy

Among the organizations in chinaw atomic number 18, Mengniu is the most excel at developing food foodstuff dodge and managing the marketing process, its bosh has become the legend of Chinese private-owned enterprise. China Mengniu Dairy party Limited is a manu incidenturing and dispersal come with of dairy products and scratch cream in China. The play along is based in interior(a) Mongolia and manufactures dairy products under the Mengniu brand. The pertain Mengniu literally means Mongolia affright. The owner and founder of Mengniu is Mr Niu Gensheng. He started the company in 1999, when Mengniu bedded 1116 in China dairy companies. After 5 years, Mengniu ranked 1. The companys schoolbook growth has swept the soil by storm. Mengnius marketing is concerned with the companys long-run relationships with customers as come up as its short sales activity. The growth that Mengniu became the leading producer of milk, yoghurt and former(a) dairy products in mainland China, due to its on the nose market location and highly-profile marketing runnings . Mr Niu Gensheng is a former employee of Yili, another(prenominal) China dairy giant in Inner Mongolia which is straight Mengnius largest competitor.

Mengniu appends the position and claimed to be the second brand of Inner Mongolia dairy companies, thusly the company got rid of all the competitors by standing on the giant Yili s shoulders, thus occupying the strategy high point. in reality both atomic number 18 the event marketing, mavin such campaign advertised special milk for Chinas astronauts subsequently the successfu l launches of the Shenzhou 5 and Shenzhou 6 ! space vehicle (in fact the company sponsors the Chinese space program), and Mengniu also sponsored the touristed crack Girls contest, a reality show similar to American Idol. take care marketing is also used by Mengniu. The company sort a significant modern pasture and chew over customers to visit, in this way, brand image and customer satisfaction are improved. The success of Mengniu is far more than a simple strategy, or a marketing...If you want to get a full essay, rules of assure it on our website: OrderCustomPaper.com

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